Product Update Shopify DTC

Shopify status monitoring is now live

AdStatus now monitors Shopify across nine services and sends real-time Slack or Teams alerts when something breaks. For DTC teams, that means you can finally tell a Meta delivery problem from a Shopify checkout problem in one place.

April 23, 2026 | 5 min read | Product Update

Most ecommerce incidents look the same from the operator's chair: ad spend keeps flowing, the dashboard shows zero conversions, and someone in the Slack thread types, "Is it us or them?" By the time the team has finished checking Pixel events, ad set delivery, server logs, and DNS, an hour of budget is already gone.

Shopify monitoring closes that gap. If checkout, storefront, or reporting is impaired, you'll know inside five minutes and you'll know it's the platform, not your funnel.

Shopify Status

Powered by Shopify's official Statuspage API

Track incidents across Admin, Checkout, Storefront, Reports and Dashboards, API and Mobile, Third-party Services, Support, Point of Sale, and Oxygen.

Nine services we now monitor

Admin

Where merchants manage products, customers, and orders.

Checkout

The path your paid traffic actually has to convert through.

Storefront

Public store pages, theme rendering, and product display.

Reports and Dashboards

Sales, analytics, and the live "Today's order count" number teams trust for decisions.

API and Mobile

Storefront API, Admin API, and the mobile Shopify app.

Third-party Services

Apps and integrations that depend on Shopify infrastructure.

Support

Help center and merchant support channels.

Point of Sale

In-person retail transactions through Shopify POS.

Oxygen

Hydrogen storefront hosting platform.

What changed under the hood

Direct integration with Shopify's Statuspage API

We read incidents from shopifystatus.com/api/v2/incidents.json every five minutes. Each incident update is normalized into the same alert format we already use for Meta, Google, and Microsoft, so on-call teams don't have to learn a new format.

Optional and per-customer

Shopify monitoring is opt-in. Existing customers will not start receiving Shopify alerts unless they enable it from Settings, the same way the AI platform monitors work.

Resolution updates included

When Shopify marks an incident resolved, we post a follow-up to the same Slack thread or Teams channel. No manual checking, no "is it back yet" polls.

Why this belongs next to ad platform monitoring

For DTC brands and the agencies that run them, paid media and the storefront are one machine. Meta drives the click, Shopify takes the order. When either side breaks, the operator's question is the same: where do I look first?

Watching Meta's status feed without watching Shopify's gets you halfway. The other half is the part where the customer reaches checkout and bounces.

How to enable it

  1. 1 Open your AdStatus dashboard and go to Settings.
  2. 2 Find Shopify under Services to Monitor.
  3. 3 Toggle it on and save your monitoring preferences.

Source of truth

The new monitor reads Shopify's official Statuspage API at shopifystatus.com. We do not invent incidents and we do not guess severities. If Shopify says it's investigating, we say it's investigating.

Ad Status Monitor is not affiliated with Shopify. We monitor their public status feed and deliver alerts to the destinations customers configure.

Ad spend, storefront, and AI tools — one feed

Twenty-three services across eight platforms, watched every five minutes, delivered to Slack or Teams.