Google Ad Manager Outage
March 24-25, 2026
A 6-hour disruption affected Google Ad Manager users globally, causing error messages, high latency, and intermittent access issues.
Incident Summary
What Happened
On the evening of March 24, 2026, Google Ad Manager began experiencing widespread issues affecting a significant subset of users. The disruption lasted approximately 6 hours before Google's engineering teams fully resolved the problem.
During the incident, affected users reported:
- Error messages: Users encountered unexpected errors when trying to access the platform
- High latency: Significant delays when loading dashboards and reports
- Intermittent access: Connections dropping unexpectedly during sessions
Timeline (UTC)
Issue begins affecting Google Ad Manager users. Error messages and high latency reported.
Google engineering teams actively investigating. Service partially restored for some users.
Full service restored. Google confirms the problem has been resolved.
Business Impact
Campaign Management Delays
Teams were unable to make urgent campaign adjustments during peak evening hours in Europe and late afternoon in the US.
Reporting Gaps
Some users reported missing or delayed reporting data. Verify your March 24 data for completeness.
Publisher Revenue Impact
Publishers relying on Google Ad Manager may have experienced reduced fill rates or reporting delays during the incident window.
What To Do Now
- Verify your campaigns are delivering normally today
- Check March 24 reporting data for any gaps or anomalies
- Document the incident timeline if you need to explain performance variations to clients
- Set up status monitoring to catch future issues faster
Context: Google Ads Reliability
This outage is notable because Google Ads maintains exceptional reliability - typically 99.9%+ uptime. While Meta Ads experiences 3-7 incidents per month, Google Ads outages are rare events.
This makes monitoring even more important: when Google does go down, many teams aren't prepared because it happens so infrequently. Being the first to know gives you time to adjust client expectations and reallocate spend if needed.
Official Incident Page
https://ads.google.com/status/publisher/incidents/X4uPLHxw6w62ZFbKGGFyNever Miss an Ad Platform Outage
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